Who we are
With over 40 years combined experience, DEFY Consultancy was established as we identified a need to do things differently in the marketplace for hospitality businesses as well as more generally : small and medium sized enterprises (SME’s) and ‘High Growth Potential Start-ups’ (HGP’s).
Our ethos is very much one of first-hand involvement, you can view us as an extension of your business and your team but with the knowledge that we are also detached enough to be able to take an alternative and objective perspective of the operations.
At our core we are a hands-on market entry and business development consultancy who specialise in delivering sustainable growth solutions through strategic overview and intelligent Marketing solutions.
In conjunction with our outstanding associates we can also work with clients to deliver training courses. These can take the form of bespoke or alternatively ‘off-the-shelf’ toolkit packages empowering businesses to deliver on their goals and both short and long term objectives.
Across our dynamic and award-winning team we have nearly 40 years experience of marketing and business development. Our areas of expertise include:
- Market Entry and Growth Strategies
- Business Development
- Product Management
- Marketing Strategy
- Tender and Bid Management
- Branding and Marketing Communications
- Relationship Management
We also mentor and coach individuals at all levels of the organisation and work with businesses to deliver sustainable growth solutions through the development of transformational leadership strategies.
Hospitality Marketing and Consulting
Defy works with operators and suppliers across the full spectrum of hospitality, from restaurants, casual-dining restaurants, hotels, pubs and bars, contract caterers, leisure, theme parks and quick-service restaurants.
Part of our core offering is the development is to make our clients’ businesses more appealing to the end consumer through the development of food and drink strategies. To encourage ongoing repeat custom from consumers we develop content and communication plans.
Wherever it is that your brand sits within the industry, making our clients more successful is what really floats out boat.