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Combined Years of Innovation, Creativity and Driving Growth
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Direct jobs created to the local economy in the last decade
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Sales chalked up in startups we've founded ourselves

The Defy Story | Performance with PassionDriven by a Passion to Bring New Ideas to Life

Defy was founded in 2020 by CEO David Pell. An Award-Winning Agency, across our dynamic and award-winning team we have over 50 years combined experience of marketing and business development.

David established Defy after over 16 years of founding from startup to high growth, award-winning businesses. He wanted to bring the skills, knowledge, experience and understanding of what it took to start and grow a business to help others to do the same.

Through his own experience of dealing with agencies, their lack of understanding of the entrepreneurial mindset and the challenges of scaling – Defy was was established to fill the gap, to work with businesses and entrepreneurs, to partner with them armed with true understanding of founding and operating businesses from the ground up.

At Defy we identified a need to do things differently for ambitious businesses and their owners seeking Marketing and Commercial expertise.

Our ethos is very much one of first-hand involvement, you can view us as an extension of your business and your team but with the knowledge that we are also detached enough to be able to take an alternative and objective perspective of the operations.

At our core we are a hands-on market entry and business development consultancy who specialise in delivering sustainable growth solutions through strategic overview and intelligent Marketing solutions.

We are fortunate enough to serve some of the countries leading entrepreneurs and market leading businesses.

Ideas are easy. Implementation is hard. Startup business people having lunch at modern co-working

We Serve our Clients’ Best Interests with the Best Marketing Solutions. Find Out More

Core ValuesWe Believe in Building Strong Brands and Integrated Strategies.

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Customers First

We strive to understand our client’s business goals first. Then all decisions are made with those goals in mind.

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Amazing People

Our in-house talent represents a balanced mix of agency and enterprise experience with diverse backgrounds.

Meet The Team

Great Support

You can communicate easily with us. Our average hold time for technical support is exceptionally fast.

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We Serve our Clients’ Best Interests with the Best Marketing Solutions. Find Out More

Our people make us uniqueProblem solvers. Branding Gurus. Creative Marketers. Coffee Aficionados.

We’ve built a team of experts across all areas with a creative edge, able to utilise existing digital marketing techniques to best effect and combine that with forward-thinking approaches which make the most of new technologies and creative processes.



An award-winning entrepreneur with over 20 years experience, David is passionate about helping businesses and business leaders to fulfil their growth ambitions. Highly experienced in Branding, Marketing, Producing Content, Webinars, Podcasting .. and much more besides!



Having worked as a lead web and app developer for over 15 years. Rob is passionate about providing long lasting digital solutions to solve real business challenges faced by the people he works with. He is a full-stack digital developer and the quality of his work is second to none.

New Associates

Coming Soon

Marketing & Business Specialists Information about our new Associate coming soon.

How Can We Help You?

Need to bounce off ideas for an upcoming project or digital campaign? Looking to transform your business with the implementation of full potential digital marketing?

For any career enquiries, please visit our careers page here.