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Well-researched strategy is crucial to every decision. Clear strategy leads to clear development briefs, which lead to clear development outcomes, which lead to successful projects that deliver corporate, client and shareholder value.

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when you need to

  • ensure the strategic direction of your organisation responds to consumers
  • ensure alignment between strategic, operational, financial, and marketing drivers in your approach
  • develop solid briefs for customer acquisition, client renewal and masterplanning
  • develop benchmarks with clear measurables on financials, balanced scorecard or other metrics
  • align your development, redevelopment and acquisition strategies with your organisational strategy
  • engage a team with a wealth of experience across a range of sectors including developing startups from scratch

Markets are constantly evolving, these days one business in an effort to maintain fluidity in the market can operate several different models with respect to financial models, services, risk and market response. It intensifies the need to start with an organisational view on market and strategy. DEFY’s research can help navigate uncharted waters as we firmly believe there may be new models yet to emerge (or be adopted) with significant opportunities for both new and existing participants to successfully grow their market share and offering.

We can assist with:

Market research and development of new and existing products and services, both with respect to physical and electronic / virtual services.

Brief development drawn from a strong research base into a workable brief with other key consultants.

Supply/demand analysis DEFY can undertake discreet reviews of areas with respect to both existing and pipeline developments across the full range of product types. This pipeline supply can be reviewed against typical market penetration rates to determine sale rates for financial modelling, and assist in finance.

Financial analysis business case development based on cashflow projections, project return expectations, sensitivity analyses, options review and resultant net present value calculations.

√ product research √ strategy development √ brief development √ options analysis √ risk assessment √ supply & demand √ redevelopment options √ business case development √ pricing models √ financial feasibility √ value management

Any project comes with risk. Sometimes the biggest risk for an organisation is doing nothing.  DEFY can assist with a comprehensive risk identification process during feasibility stage that can be documented and monitored during the project duration to give a strong governance framework.

√ product research √ strategy development √ brief development √ options analysis √ risk assessment √ supply & demand √ site search and selection √ redevelopment options √ business case development √ pricing models √ financial feasibility √ value management

Value Management is an essential, critical planning and review process which is distinctively different because of its structured approach and analytical focus to achieve best value or, where appropriate, best value for money. Using this strategic tool we can work with you to ensure the organisation delivers great value to both shareholders and customers alike.

√ product research √ strategy development √ brief development √ options analysis √ risk assessment √ supply & demand √ site search and selection √ redevelopment options √ business case development √ pricing models √ financial feasibility √ value management

How Can We Help You?

Need to bounce off ideas for an upcoming project or digital campaign? Looking to transform your business with the implementation of full potential digital marketing?

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