Setting The Perfect Vibe
The atmosphere in a restaurant can be attributed to a number of factors including staff service, decor, temperature and of in many cases the selection of being played music.
Your first impressions and lasting memories can be affected by music in many ways, from nostalgic pop songs taking you back to memories of that great Summer BBQ to the time that you were enjoying fab company, super food but your conversation was a non-starter as you were unable to hear your fellow diners as the music was drowning out everyone in a sea of bass.
The problem with getting this wrong is that there is the risk of the customer going away and telling friends and contacts about their experience in a negative way.
Regarding your customer base as an extension of your sales team, tailoring their experience and delivering on Defy’s 3 Q’s (Quality of Service, Atmosphere and Product) should ensure that when you get the experience right that your customers will help sell your covers in the future.
Increased pressure on hospitality venues to excel in increasingly competitive market-place, many of the coolest venues are making increasing amounts of effort across the board to ensure that they are delivering an inviting atmosphere tailored to the time of day and throughput.
Some premier venues will actually employ Music Consultants to make playlists specifically for their venue in line with their brand, targeted demographic customer base and time of day. Examples include Mav Music who produce playlists for iconic venues such as The O2, Gordon Ramsay’s Restaurants and the incredible Soho House Group to name but a few.
What About Smaller Venue Wanting Great Music On a Budget?
Smaller venues can still achieve great background music through commercial cloud-based retail music providers such as Soundtrack Your Brand (the commercial arm of Spotify).
Cock an ear and listen close, by getting everything right, setting a great scene and putting people in a good mood, they are likely to spend more money.
For venues wanting to turn tables and have faster throughput they would tend to consider music with more energy, greater beats per minute. On the flip side a wholly different type of venue that offers extensive set-menus and is centred on a highly bespoke experience would be seeking to play something far more relaxed, slower and less energetic.
Of course in line with different offerings at different times of day separate bespoke playlists can be created easily just for this again using something like Soundtrack Your Brand.
With the rise of Food Festivals all over Britain you can see the contribution that music makes to food, like Alan Partridge and Norwich they are an inseparable match that are here to stay.