marketing

Gearing your marketing to be business or consumer centric rather than a product fanfare hinges on sound research and experience in translating those consumer insights into viable marketing strategy. Successfully marketing a brand impacts everything from a name, the visuals, the messages and ultimately the customer experience to engage.

when you need to

  • outsource your marketing to a competent full service partner with retirement industry experience
  • supplement your existing internal marketing resources for a specific project
  • add resource capability beyond your internal marketing capacity or skill set

project marketing

The challenges of time, over-stretched staff or capability gaps can be solved with DEFY’s project marketing. We look after the strategy, implementation, budget and on-going campaign roll out and have an enviable track record. We successfully create and build anticipation in the market well before public release – from pre-sales to sustained market interest following launch.

DEFY’s team have previously proven results chalking up milestones totalling over £6.25 million in sales. Whether it’s starting new sites or new inventory, generating qualified prospects for sales conversion is where our project marketing services comes to the fore.

√ market research √ big data research √ focus groups & surveys √ marketing & communications plans √ development naming and branding √ marketing collateral √ graphic design √ online marketing √ direct marketing √ pr √ print management √ event management √ logos √ image sourcing √ exhibition √ packaging

marketing and communication plans

A cohesive strategy to identify the best way to market your project is what DEFY’s marketing and communications plans provide.

We ensure that what we prescribe is measured and precise. Our communications plans cover messaging and tactics in getting the right information to your target audience consistently.

They reflect changes in the competitor landscape, market trends, opportunities and threats in the current climate. Unique selling points and key messages are developed for marketing activity, advertising campaigns and the media mix, all of which are tailored to reflect your budget and sales targets.

brand development

Differentiating a brand can take many forms; but if the branding is wrong, everything else is too. Inconsistent messages in your communication create chaos for your brand, and that’s where DEFY cultivate and strengthen existing brands, create new brand identities and the messages that go with them.

Our marketing solutions are tailored to each individual brand in order to reach the right target market and to ensure a clear consistent message is communicated across all mediums.

collateral & literature

Creating engaging collateral that is attuned to your sales process and embodies your key messages is where DEFY’s capability in skilled design and writing can assist your marketing effort. Together our marketers and design studio produce targeted brochures, flyers, websites, exhibition stands, promotional merchandise and all forms of sales support tools for marketing campaign implementation.